Press Release

TBM Council Announces Ashley Pettit as New Chair

Pettit will support the Council’s mission of helping leaders react quickly to changing market dynamics and optimally leverage cloud and agile practices to deliver business objectives

Bellevue, Wash. – January 19, 2023 – The Technology Business Management (TBM) Council, a thriving non-profit organization of CIOs, CFOs, CTOs, and other technology, finance, and business leaders across the globe, is thrilled to announce the appointment of Ashley Pettit, Chief Information Officer, and Senior Vice President at State Farm Mutual Automobile Insurance Companies, as their new Chairperson of the Board.

Ashley has served as a member of the TBM Council Board of Directors since 2018 and has been a critical voice driving the expansion of TBM to serve the needs of the modern enterprise. This includes the TBM Taxonomy, the industry’s first standard cost model for hybrid environments to help organizations achieve their digital transformation goals by optimally leveraging cloud and agile practices to deliver on business objectives.

Ashley brings with her a wealth of experience driving digital and business transformations at State Farm and has dedicated her career to the foundational elements of TBM – expanding the way business and technology align to ensure increased operational efficiencies, reduced expenses, and enhanced product offerings. A recipient of numerous IT leadership awards, including the National Diversity Council’s 50 Most Powerful Women in Tech and the CIO Breakthrough Award, Ashley consistently gives her time to champion the next generation of STEM and Technology professionals through the State Farm Tech Astra Program, as well as events with Girls Who Code and other organizations.

“I am beyond excited to welcome Ashley as our new TBM Council Chair,” shared Eileen Wade, General Manager of the TBM Council. “I’m proud that a leader like Ashley is expanding her role on the Board to guide the next phase of the Council.”

“I’m honored to help lead the TBM Council into our second decade, and I’m particularly excited about our plans to expand our education programs,” shared Pettit. “The TBM Council has been instrumental in transforming the way organizations do business. I look forward to working with other Board members and continuing to help the Council provide organizations with resources that can enable them to respond quickly to business-critical changes.”

Retiring as the Council chair, Phil Armstrong, former Executive Vice President and Global CIO of Great-West Lifeco, has served the Council community since 2021 and has been a critical conduit between the Board and other executive members of the TBM Council and TBM Council management. Phil has been the driving force behind key Council initiatives, including guiding the TBM Council as members emerged from the COVID-19 pandemic and ensuring the community navigated a new hybrid world that offered new and better ways to engage, learn, and collaborate.

“Having served as the Chair of the TBM Council since 2021, and as a Director on the board the three years prior, I’m honored to have had the opportunity to provide direction and guidance to this growing community.” said Armstrong. “TBM is an essential discipline that enables business leaders across the executive suite to make informed decisions, transform business operations to capture important opportunities, efficiently leverage technology investments, and weather the inevitable storms we’ve all experienced these past few years.”

“Phil has been an incredible member of our Board, and leader. His steadfast guidance and global experience have significantly benefitted the Council community, and I know his impact will continue to be felt for many years to come.” said Wade.

The TBM Council is governed by a robust lineup of industry-leading board members across North America, Europe, and Asia-Pacific. For a full list of current TBM Council board members, and regional advisory board members, please visit

About the TBM Council

Founded in 2012, the Technology Business Management (TBM) Council is a nonprofit business entity dedicated to advancing the discipline of TBM through education, standards, and collaboration. TBM connects business value to technology investments by giving finance, technology, and business leaders comprehensive visibility, benchmarking, optimization, billing, and planning of their investments regardless of technology stack, delivery, or development model. The TBM Council provides best practices for leaders to leverage so they can react quickly to changing market dynamics and optimize cloud and agile strategies to deliver on business objectives. Membership is open to qualified IT, finance, or business leaders and practitioners who meet applicable membership requirements. For more information or to join, please visit