TBM Modeling Allocation Methods

Technology Business Management (TBM) requires more than tracking expenses—it demands assigning costs in a fair, transparent, and scalable way. This is especially important for the analysts, modelers, and administrators tasked with building and maintaining TBM models. These practitioners must ensure that costs are attributed to the correct consumers and services, and that the logic used is both understandable and defendable. Cost allocation is the process of distributing expenses across consumers, services, or business units based on a logical and justifiable basis. Whether working in commercial TBM software or spreadsheets, practitioners must make cost flows traceable, relevant, and sustainable.

This page outlines when and how to perform cost allocation in a TBM model, provides in-depth guidance on common allocation methods, and helps practitioners assess the quality of their allocations.

What Is Cost Allocation?

In TBM, cost allocation refers to distributing a source expense—such as data center operations, software licensing, or shared services—to the consuming objects in the TBM model. This could include towers, sub-towers, applications, business units, or services. Allocations rely on drivers or rules that reflect actual consumption, value delivered, or an equitable split.

An allocation rule takes cost from a source and distributes it to one or more targets using a defined driver (e.g., user count, storage volume, or revenue contribution). The goal is to make this distribution traceable, defensible, relevant, consistent, and scalable—even as complexity increases.

When Are Cost Allocations Needed?

Allocations occur throughout the TBM model lifecycle. Below are five common—but not exhaustive—instances where cost allocations are required:

1. Mapping Costs to IT Towers

Most costs will not naturally arrive with Tower/Sub-Tower designations. Allocations are used to assign shared infrastructure, network, and service costs to the appropriate IT Towers. Visit our Mapping Costs to Resource Towers page to learn more about this process.

2. Allocating Shared Infrastructure Costs

Costs such as servers, storage, and networks must often be distributed across the applications, services, or business units that use them.

3. Mapping to Applications and Services

Labor, vendor, or shared costs often support multiple apps. Allocations are used to assign these costs accurately to each application or service.

4. Allocating Internal Services or Overhead

Functions like the help desk, PMO, or security operations must be distributed to their beneficiaries. Allocations ensure those costs are reflected in the total cost of downstream services.Visit our Mapping Costs to Solutions page to learn more about this process.

5. Assigning Costs to Business Units (Showback/Chargeback)

Once technology costs are mapped to services or solutions, they must often be attributed to the business units consuming them. Allocation ensures that internal consumers are accountable for their portion of the cost. Visit our Showback/Chargeback page to learn more about this process.

Common Allocation Methods

The following allocation methods are common across TBM models. Each method varies in complexity, data requirements, and alignment to TBM model maturity. As your model grows, you’ll likely use more than one method across different layers or domains.

Direct Allocation

Direct allocation involves assigning costs directly to specific consumers based on measurable usage or consumption metrics. It is ideal for costs that can be easily traced to individual users or services without ambiguity. This method is typically associated with early-stage TBM model maturity where simplicity and transparency are prioritized over intricate cost analysis.

Example: 

A software development company allocates the cost of a specialized software license used exclusively by the Mobile App Development team. The annual license cost is $10,000, and there are 5 developers in the team.

Cost per developer = $10,000 / 5 = $2,000 per developer per year

Advantages:

  • Simplicity: Easy to implement and understand.
  • Transparency: Clear linkage between cost and consumer.

Challenges:

  • Limited Scope: Does not account for shared resources or indirect costs effectively.

Activity-Based Costing (ABC)

Definition: Activity-Based Costing assigns costs based on specific activities or processes that consume resources. It identifies cost drivers (activities) and allocates costs according to the intensity of resource usage. This method aims to accurately reflect the true cost of delivering services and is associated with moderate to high TBM model maturity.

Example: In a data center, electricity costs are allocated based on the power consumption of each server rack. If the total annual electricity cost for the data center is $100,000 and Server Rack A consumes 20% of the total power, its allocated cost would be:

Allocated cost for Server Rack A = $100,000 × 0.20 = $20,000 per year

Advantages:

  • Granularity: Provides detailed insights into cost drivers.
  • Accuracy: Reflects actual resource consumption.

Challenges:

  • Complexity: Requires substantial effort to identify and allocate costs.
  • Data Dependency: Relies on accurate data regarding resource usage.

Fixed Cost Allocation

Definition: Fixed cost allocation distributes fixed costs evenly across business units or services based on predetermined percentages or formulas. It ensures equitable distribution of fixed expenses among different departments or units. Fixed cost allocation is commonly associated with early to moderate-stage TBM model maturity, providing predictability in budgeting and financial planning by distributing fixed expenses uniformly.

Example: A company’s administrative overhead costs, including office rent and utilities, total $500,000 per year. The costs are allocated to three departments based on their respective headcounts:

  • Department A: 50 employees
  • Department B: 30 employees
  • Department C: 20 employees

Using headcount as the allocation basis:

Allocation per employee = $500,000 / 100 = $5,000
Department A = 50 × $5,000 = $250,000
Department B = 30 × $5,000 = $150,000
Department C = 20 × $5,000 = $100,000

Advantages:

  • Predictability: Facilitates stable budgeting and financial planning.
  • Equity: Ensures each department contributes based on a standardized formula.

Challenges:

  • Rigidity: May not reflect actual usage patterns.
  • Adjustment Requirements: Requires periodic adjustments to remain fair and accurate.

Shared Services Allocation

Definition: Shared services allocation distributes costs incurred by centralized IT or administrative services across various business units or departments that benefit from these services. It allocates costs based on proportional usage or agreed-upon allocation metrics. Shared services allocation becomes more relevant in moderate to high TBM model maturity stages, emphasizing efficiency and transparency by distributing costs based on actual usage of shared resources.

Example: A company’s IT department provides centralized network infrastructure and support services to three departments: Sales, Finance, and HR. The total annual cost of these services is $300,000, and their usage distribution is:

  • Sales: 40% → $120,000
  • Finance: 30% → $90,000
  • HR: 30% → $90,000

Advantages:

  • Efficiency: Optimizes resource usage through centralized services.
  • Clarity: Provides transparency in cost allocation.

Challenges:

  • Complexity: Determining proportional usage can be challenging.
  • Dependency: Relies on accurate tracking of service consumption.

Weighted Allocation

Definition: Weighted allocation assigns costs based on predetermined weighting factors that reflect the relative consumption or benefit derived by different business units or services. It allows customization based on specific business priorities or performance metrics. Weighted allocation is typically associated with moderate to high TBM model maturity stages, offering flexibility and alignment with strategic objectives by basing cost allocations on key performance metrics.

Example: A company allocates marketing expenses based on revenue contribution from different product lines:

  • Product Line A (60%) = $120,000
  • Product Line B (40%) = $80,000

Total marketing budget: $200,000

Advantages:

  • Flexibility: Allows adaptation to strategic objectives and business priorities.
  • Alignment: Aligns cost allocations with performance metrics.

Challenges:

  • Subjectivity: Choosing appropriate weighting factors can be subjective.

Complexity: Requires careful management to ensure fairness and accuracy.

Red Flags: Poor Allocations

  • Hard-coded flat percentages (“50/50 split”)
  • No consumption or usage data (“just divide by number of apps”)
  • Costs dumped into ‘unallocated’ or ‘shared services’ with no follow-through
  • Manual overrides without documentation
  • Model crashes when a new app or tower is added

Managing Allocation Exceptions

Some costs defy standard allocation logic. These exceptions, if left unchecked, can undermine trust in the TBM model. Managing them effectively involves two tightly related approaches: fallback rules and the handling of fallout costs.

Fallback Rules

Fallback rules exist to ensure continuity when primary drivers are missing, late, or flawed. These rules are particularly helpful when data sources are not yet mature, or when building initial TBM models under time constraints. They allow the model to execute fully, but must be clearly marked and regularly reevaluated.

Fallbacks typically rely on simpler allocation drivers like headcount or number of applications, but should only be used temporarily. The TBM team should actively work to replace them with primary, more accurate rules over time. Documentation and visual markers help distinguish fallbacks from permanent allocations.

Allocating Fallout Costs

Fallout costs are those that fail to map through primary allocation rules and remain stranded in an unassigned bucket. These unallocated costs can distort financial insights, understate total cost of services, and weaken trust in the TBM model.

To manage fallout, set up dedicated staging buckets that isolate these costs from fully allocated spend. Analyze these entries regularly to identify data quality issues, missing metadata, or logic gaps. Temporary allocations (such as pro rata splits) can help ensure completeness while you investigate root causes.

Over time, refine your data sources, enhance metadata tagging, and improve rule coverage to reduce fallout volumes.

Evaluating Allocation Quality

Evaluating allocation quality ensures that your TBM model remains credible, actionable, and aligned with enterprise goals. Quality evaluation is essential during initial model design, whenever allocation rules change, and during periodic reviews. A strong allocation builds trust with Finance and Business and avoids disputes over fairness or accuracy. The evaluation process relies on clear criteria that test the transparency, fairness, consistency, and resilience of each rule.

Practical Quality Check (Yes/No)

  • [ ] Can I trace every dollar from source to end-user?
  • [ ] Can I explain the rule to a non-technical stakeholder in 30 seconds?
  • [ ] Would this logic survive an audit or CFO challenge?
  • [ ] Are all shared costs fairly and proportionally allocated?
  • [ ] Will this rule still work with twice the number of apps/units?

If you answered Yes to 4 or more, your allocation logic is solid. Less than 3? It’s time to rework or replace.

Use the 5 Tests of a Good TBM Allocation:

Test

What It Means

How to Check It

Transparent

Stakeholders can trace where the cost came from

Can you explain the rule source ➝ logic ➝ destination?

Relevant

Allocation reflects real-world usage or demand

Are you using meaningful drivers (e.g., GB, user count)?

Defensible

Logic is fair to Finance and Business

Would your CFO or BU leader agree with the logic?

Consistent

Method is uniformly applied

Are the same rules used across apps/towers?

Scalable

Works with growing model complexity

Can the rule scale to 1,000 apps or 30 units without breaking?

Allocation Maturity Progression

As a TBM model evolves, so does the sophistication of its allocation logic. At first, organizations may rely on basic methods that are easy to explain and implement. These models provide transparency and are helpful for basic cost visibility. As needs increase and complexity grows—either from a business, technology, or stakeholder demand perspective—the model must progress.

In early phases, allocations are typically direct or fixed. These methods are often hardcoded, manually updated, and provide minimal insight beyond visibility. When stakeholders begin to question fairness or relevance—or when the organization needs more accurate unit cost metrics—teams transition to intermediate stages that use shared services and basic consumption drivers. Advanced stages incorporate detailed activity-based or weighted allocations, often informed by KPIs or operational metrics. The most mature models use automated, dynamic allocations that evolve alongside the business and support strategic planning and performance reporting.

Progression is triggered by business needs: poor stakeholder trust, internal chargeback requirements, cloud cost optimization, or new executive mandates. Mature organizations audit their allocation maturity annually and prioritize upgrades where misalignment, opacity, or manual effort is highest.

Audit & Governance Practices

Allocations that aren’t regularly reviewed and governed risk losing stakeholder trust and creating downstream confusion. Governance ensures allocation rules remain relevant, consistent, and fair. Audits confirm that cost flows are working as intended and comply with internal controls.

TBM teams should document the source, target, and driver of every allocation rule, store that logic in a centralized location, and make it available for stakeholder review. Reviews should occur during model build, after significant logic changes, and at least annually. Involving Finance and Business Unit representatives in these reviews helps validate fairness and defensibility.

Governance should also include naming conventions, version tracking, and recertification protocols to manage changes over time.

Join the TBM community: where innovators and leaders converge

The TBM Council is your gateway to a treasure trove of knowledge: think cutting-edge research papers, insightful case studies, and vibrant community forums where you can exchange ideas, tackle challenges, and celebrate successes with fellow practitioners.

We’re calling on organizations and forward-thinking individuals to dive into the TBM community. Participate in our events, engage in our discussions, and tap into a vast reservoir of knowledge. This isn’t just about networking; it’s about contributing to and benefiting from the collective wisdom in navigating the dynamic world of cloud computing.

Red Hat built the world’s largest enterprise open-source software company, growing into a multi-billion-dollar firm before being acquired by IBM Corp. This open-source heritage often placed the value of technology in the product and engineering realm rather than with IT. Thus, not surprisingly, Red Hat’s TBM journey started with a new CFO wanting to know why IT costs were so high. Through the TBM framework and discipline, Red Hat IT successfully delivered cost transparency of all IT spend and then became a model for technology spend planning and forecasting. The IT team added the FinOps discipline to its capabilities and is now managing a broad hybrid cloud portfolio. However, TBM and FinOps have remained in the realm of IT only, until now. Red Hat’s current CIO, Jim Palermo, is driving TBM, FinOps, and Enterprise Agile Management across the company based on IT’s success and through the lens of value stream management. in this session, Jim will walk through Red Hat’s TBM journey and its current transformation to an operational business architecture framework built on value streams aligned to business outcomes.


Speaker:

  • Jim Palermo, VP, CIO, Red Hat

When the team at Tenet Healthcare made the decision to move towards a model that provided more accurate financial transparency, they looked to TBM practices and solutions. Join Paola Arbour, EVP and CIO at Tenet healthcare as she answers the question “why TBM?”, including what Tenet was trying to solve with the TBM Taxonomy, the effectiveness of their KPIs, and how building support and momentum across the entire company was critical to their successful TBM adoption. In this session, Paola will also share how Tenet continues to evolve their use of TBM, including for mergers, acquisitions, and divestiture activity, as well as segmenting cost structures.


Speaker:

  • Paola Arbour, EVP & CIO, Tenet Healthcare

Data driven decision making has been a key to longevity and delivering best in class service to State Farm’s customers over the past 100 years. Recently, State Farm decided to use a managed services company for the day-to-day support of their Infrastructure Services. Today’s technology leaders need to be able to make real-time, informed decisions to help ensure technology investments are meeting their customer’s needs, while continuing to support company long-term goals. Ashley Pettit, SVP & CIO at State Farm, will be joined by Randy McBeath, Enterprise Technology Executive, and Andy Moore, Technology Director, and together they will share how TBM aided in State Farm’s analysis and decision to move to a managed service provider.


Speakers:

  • Ashley Pettit, SVP & CIO, State Farm Insurance
  • Andy Moore, Technology Director, State Farm Insurance
  • Randy McBeath, Enterprise Technology Executive, State Farm Insurance

There is fast evolution occurring in the overall technology spend and value management market, with the advancements of cloud, Kubernetes, AI/ML, and other innovations. At the same time, we are seeing vast changes in the roles of the CIO, CFO, and business/digital leadership. In addition, TBM is intersecting with other disciplines and frameworks, such as Cloud FinOps, Agile engineering, and portfolio resource management. How is this affecting the TBM discipline, the TBM Council, and Apptio? For one, TBM is moving down market, becoming more accessible to all sizes and maturity of organizations, with easier ways to get started and a faster time to value. Cloud FinOps, meanwhile, is advancing and adding capabilities previously in TBM to the cloud cost management space. Join Apptio CEO Sunny Gupta as he explores the evolving TBM landscape and how he believes it will bring even greater opportunity and value to organizations worldwide.


Speaker:

  • Sunny Gupta, Co-Founder & CEO, Apptio

In today’s challenging economic times it is critical that CFOs, CIOs, and CTOs speak the same language when it comes to the value of technology spend. Having a single source of truth that everyone can feel confident in, track progress continuously throughout the year with shared insights, and analyzing options for resourcing and funding in order to reduce waste is where TBM deepens their partnership. In this discussion, join members of the TBM Council Board of Directors as they discuss the pivotal conversations and steps taken to collectively adopt TBM practices across the organization, including responding to naysayers and gaining allies.


Panelists:

  • George Maddaloni, EVP, CTO, Operations, Mastercard
  • Laura Walsh, CIO, Smithfield Foods
  • RJ Hazra, SVP & CFO, Technology & Security, Equifax
  • Moderated by Chad Doiran, Managing Director, Tech. Strategy & Advisory, Accenture

Fumbi Chima has led technology teams across multiple organizations throughout her esteemed career, including retail, manufacturing, media, and financial services. As a turnaround and high growth leader, Fumbi has leveraged TBM as a foundational practice to bring repeatable processes, purchasing guidelines, and cost/resource savings. Now at Boeing Employe Credit Union (BECU) serving more than 1.2 million members, Fumbi is driving their digital transformation with a clear vision and strategy to optimize their public-cloud with TBM and Cloud-FinOps, adopt a product model, and set the groundwork for future innovation and growth. Join Fumbi and Larry Blasko, President, Field Operations at Apptio, as they discuss the lessons Fumbi has learned along her TBM journey, and where this transformation leader sees the evolution of TBM taking the Technology industry.


Speakers:

  • Fumbi Chima, Chief Technology & Transformation Officer, BECU
  • Larry Blasko, President, Field Operations, Apptio

Technology leaders have a unique opportunity to transform their organizations into environmental champions with sustainable business practices. In this session, Neal Ramasamy, CIO at Cognizant and Phil Alfano, Field CTO at Apptio will share how TBM can be leveraged to achieve comprehensive visibility into real-time data-driven tracking to ensure company goals and actions are being met to achieve a sustainable future.


Speakers:

  • Neal Ramasamy, CIO, Cognizant
  • Phil Alfano, Field CTO, Apptio

For McGraw Hill, having a transparent framework that drives smart investment strategies and a common language across this 135-year-old company is critical. Known as one of the “big three” education publishers, McGraw Hill must stay ahead of their competitors with innovation and value delivery. Join Yuliya Oberman, Finance Director for McGraw Hill Education and Eileen Wade, General Manager of the TBM Council as they discuss how TBM is essential to McGraw Hill’s enterprise resource strategies and digital transformation journey.


Speakers:

  • Yuliya Oberman, Finance Director, McGraw Hill Education
  • Eileen Wade, General Manager, TBM Council

In this fireside chat, Matt Yanchyshyn, GM, AWS Marketplace & Partner Engineer at AWS will join incoming General Manager of the TBM Council, Jack Bischof, for a discussion on best practices for building successful TBM practices focused on cloud financial management. Including a deep dive into the nuances, learnings, and milestones that the world’s 9th largest insurance company is achieving on their Cloud FinOps journey.


Speakers:

  • Matt Yanchyshyn, GM, AWS Marketplace & Partner Engineering, AWS
  • Jack Bischof, Incoming General Manager, TBM Council

Hear from Ajay Patel, COO at Apptio and Zubin Irani, CEO at Cprime as they discuss how the intersection of TBM and enterprise agile planning is a critical strategy for organizations to adopt if they want to drive business growth more efficiently, in real-time, and keep up with the speed of change that today’s organizations face.


Speakers:

  • Ajay Patel, COO, Apptio
  • Zubin Irani, CEO, Cprime

Join Origin Energy’s Adrian Thivy, GM, Enterprise Technology Services, as he shares how TBM is creating complete confidence in their spend-to-value ratios across IT and the broader company, allowing a rapid response to the market forces driving significant pressure on the “cost to serve” customers. A finalist for the 2022 TBM Council Award for TBM Pacesetter, hear how their TBM practice was built in record time, including lessons learned as they developed business capabilities and managed a significant cloud migration and transformation.  

Session topics will include:  

  • Establishing a clear purpose and common goals that drive cross-functional understanding
  • Utilizing an adaptative governance framework to ensure accountability across all stakeholders 
  • Leveraging TBM and ServiceNow CSDM to deliver a transparent, flexible, and sustainable model in a shorter time frame
  • How bespoke logic has dramatically improved transparency of cost more than 90%


Presented by:

  • Adrian Thivy, GM, Enterprise Technology Services, Origin Energy 

Many organizations aspire for a cloud-native posture, however few have the time, resources and budget to transform into 100% public cloud operations. Equifax has broken through those barriers to modernize its infrastructure globally — driving faster innovation for customers, more business agility, and stronger cybersecurity. Hear from Manav Doshi, GM, Technology Solutions on how the Equifax team is rebuilding a century-old company, with a real-time approach to optimizing cost and revenue growth in the cloud.

 

Presented by:

  • Manav Doshi, GM, Technology Solutions, Equifax 

Transport for NSW is the winner of the 2022 TBM Council Award for TBM Pacesetter, which recognizes significant progress and value with TBM in a relatively short period of time. In this session, hear how the merger of Roads and Maritime Services (RMS) and Transport for New South Wales resulted in the fastest consolidation of TBM data, models, and reports into a single TBM practice. Hear from Poonam Kataria, Sr. Manager of TBM, as she shares how TBM is driving Transport’s three key strategic outcomes: connecting a customer’s whole life; successful places for communities; and enabling economic activity.

Session topics will include: 

  • Utilizing the TBM Taxonomy to align M&A practices and drive behavioural change 
  • How the right level of support sets the right culture and TBM processes
  • Driving change in the organization based on data-driven facts

Presented by: 

  • Poonam Kataria, Sr. Manager, TBM, Transport for NSW 

Discuss how TBM supports visibility of investments across the enterprise to support setting best practices and standards for managing the impact of environmental, societal, and governance strategies by IT departments and organizations.

The TBM Council Standards Committee has built out TBM integration models with other IT disciplines, including Enterprise Agile and Product Thinking, as well as ServiceNow CSDM. Current findings will be shared to drive group discussion, experience, and feedback. 

Public cloud strategies are often embraced for the promise of rapid scalability, on-demand agility, and best-in-class security, resiliency, and features. However, public cloud adoption presents significant financial challenges that, when not addressed, inhibit any firm’s ability to exploit the promises of public cloud.  

To address these challenges, customers need to simultaneously resolve current inefficiencies and build capability to ensure avoidance of waste in the long term.  

In this session we discuss a detailed framework combining TBM-Cloud with FinOps, allowing customers to understand how to implement a program to overcome these challenges and financially succeed in the cloud. 

Session discussion topics include: 

  • A detailed view of the activities required to implement a TBM-Cloud with FinOps Journey 
  • Detail the flow of information required for each task 
  • Provide guidance on which activities should be performed when

 

Presented by:

  • Nathan Besh, TBM-Cloud Evangelist, TBM Council 

Project to Product Transition

Outcome-focused development via agile transformation

For organizations looking to transition from projects to products, TBM can help organize resources and outcomes into value streams – the specific sets of activities that align to business outcomes.

Accelerating Cloud Adoption

Drive measurable outcomes with your cloud strategy

For organizations trying to accelerate their cloud journey, TBM provides a way to map a plan and measure the outcomes from cloud migration to cloud cost management to cloud optimization.

Morning Sessions

A look back at 10 years of TBM leadership and community building.


Speaker:

  • Ashley Pettit, SVP & CIO, State Farm Insurance

Introduced more than 10 years ago, Technology Business Management (TBM) was born out of the need for CIOs to have a management system to drive their technology operating strategy. At its core, the TBM discipline gives visibility into technology spend to provide common ground and enable a collaborative partnership across teams for prioritizing resources and achieving business outcomes. In this session, the TBM Council Standards Committee Chair, Atticus Tyson will share how over the past few years TBM has evolved to ensure leaders are able to accelerate digital initiatives, embrace the cloud, and communicate today’s complex technology landscape. TBM enables organizations to frequently and quickly evaluate projects, platforms, and investments to address the needs of the modern enterprise.


Speaker:

  • Atticus Tysen, SVP Product Development, Chief Information Security & Fraud Prevention Officer, Intuit

Atticus Tyson and Phil Alfano will guide the group through an executive discussion to capture “What is digital success to you?”. Is it how your organization creates new business capabilities? The elimination of legacy processes and systems? Funding innovation? Or all of the above as long as it drives an improved customer experience? Discuss with your table mates, as an overall group, and capture learnings and takeaways to bring back to your own team.


Speakers:

  • Atticus Tyson, SVP Product Development, Chief Information Security & Fraud Prevention Officer, Intuit
  • Phil Alfano, Field CTO, Apptio

How does a 170-year-old financial institution deliver a new, fully modernized technology strategy while supporting 24×7 service to their customers across a multitude of platforms, including point-of-sale, mobile, and web services? Mike Brady, Nicole Holmes, and Chad Schmidt will share how at Wells Fargo, they are creating a Technology Infrastructure team founded in the TBM discipline and responsible for aligning with internal partners to adopt an automation first approach for accelerating the delivery of services and deploying enhancements at speed. All while remaining compliant, secure, and agile.


Speakers:

  • Mike Brady, EVP, Technology Infrastructure, Wells Fargo
  • Nicole Holmes, EVP, CFO for Technology, Wells Fargo
  • Chad Schmidt, SVP, Technology Finance Modernization, Wells Fargo

It’s been two years since the World Health Organization declared Covid-19 a global pandemic. To re-imagine employee and customer experiences, every company was forced to speed up their shift to digital from multi-year project plans to instead creating, executing, and delivering new business models in a matter of weeks. As we emerge from this crisis, we recognize this shift is not slowing down but exponentially increasing as businesses continue to respond to societal expectations of anytime, anywhere. In this session, Sunny Gupta will share how the companies best positioned to quickly respond to changing market conditions and hyper competition have a holistic view of their technology spend so they can be agile in their investment decisions, use the cloud as a competitive advantage, and align their resources to product delivery models and continuously measure value.


Speaker:

  • Sunny Gupta, Co-Founder & CEO, Apptio

Afternoon Sessions

Spinning up a cloud-native posture is a desired strategy for many organizations, however few have the time, resources, and budget to achieve 100% public cloud operations. In 2018, Equifax set a 5-year goal to achieve this, striving to provide their customers with faster innovation, more flexible business agility, and stronger cybersecurity. Hear from RJ Hazra, SVP & CFO, Technology on the lessons and successes the Equifax team has found along their journey, and what remains as they cross into their final year of their company-wide digital transformation.


Speaker:

  • RJ Hazra, SVP & CFO, Technology & Security, Equifax

The cloud is a significant shift in computing and companies need to get maximum value from it. FinOps is the evolving cloud financial management practice that empowers organizations to track and maximize cloud spend and enable tech, finance, and business teams to collaborate on data-driven spending decisions. In this talk, J.R. Storment, Executive Director of the FinOps Foundation will explore the intersection between TBM and the FinOps practice and the benefits achieved. Session discussion topics include: 

  • Creating a culture of ownership over cloud usage and spend
  • The most important challenges to tackle for delivering products faster while gaining financial control and predictability
  • FinOps organization structures in large and small organizations from the State of FinOps 2022 report

 


Speaker:

    • J.R. Storment, Executive Director, FinOps Foundation

In this engaging conversation, executive leaders will share both the challenges and best practices realized on their journey to embrace product-based innovation.

Session discussion topics include:

  • Achieving results as you shift from a projects-to-products innovation model
  • Maximizing CIO/CFO partnerships in this new paradigm
  • Building your innovation strategy around value streams, stable teams, and a high degree of customer centricity

Speakers:

  • John Wilson, VP, IT Costing & Performance Management, MetLife
  • Kaarina Bourquin, Director, Strategy & Portfolio Operations & Technology, The Standard
  • Moderated by Toyan Espeut, Chief Customer Officer, Apptio

Session abstract coming soon


Speakers:

    • Brendan Kinkade, VP, Build ISV, Technology & Hybrid Cloud, IBM
    • Moderated by Phil Alfano, Field CTO, Apptio Foundation

TBM empowers hundreds of decision makers with the facts they need to execute a digital strategy faster, without bias, and in alignment across business units. This includes technology consumers, service and application owners, LOB CIOs, enterprise PMOs, compliance leaders, budget coordinators, and many more. What are the fundamentals of developing and executing a successful TBM practice? In this session, experienced practitioners will share the lessons and foundations they’ve learned delivering business value for their organizations with TBM.

Session discussion topics include:

  • Fundamentals of proper support and sponsorship across key stakeholders
  • Demonstrating how and why TBM is core to strategy and a digital operating model
  • Developing, educating, and enabling your core team
  • Implementing or enhancing the necessary TBM processes

Speakers:

    • Jeri Koester, CIO, Marshfield Clinic Health System
    • Latrise Brissett, Managing Director, Global IT, Accenture
    • Leslie Scott, VP & CIO, IT Enterprise Services, Stanley Black & Decker
    • Moderated by Jason Byrd, Managing Director, Technology Strategy & Advisory, Accenture