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Business Innovation Award Winner

How AOL Uses Data to Lead a Transformation to Cloud

To help its media properties like Huffington Post and TechCrunch innovate faster and more profitably, AOL used its cost and performance model to determine it should embrace public cloud. It has already retired 14,000 servers, sold off a data center and lowered its carbon footprint 42%. Deep understanding of its service costs, capacity and performance was also a critical factor in AOL’s decision to acquire the majority of Microsoft’s advertising business this summer.

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Infrastructure Trailblazer Award Winner

From Fusion to Fission: How eBay Used ATUM Model to Merge, Then Split, with PayPal

For 15 months eBay made data-driven decisions to integrate eBay and PayPal infrastructures into a single digital engine running $260 billion of commerce. Using data about cost, capacity and performance they “cut through religious debates” to standardize on the best services each had to offer and rework supplier agreements, resulting in “hundreds of millions of dollars” in new efficiencies. With the announcement that PayPal would be split off, they were given just nine months to split them apart. Using their cost and KPI model they were able to accelerate planning and execution to meet deadlines for FCC filings and other agreements, all while keeping infrastructure humming during the holiday season.

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How Swedish Match IT Increased Discretionary Spend 20-Fold

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