A data centre rack standing among tall trees in a sunlit forest, representing digital infrastructure and its environmental impact.
For the people who design, build, run, and lead digital services

GreenOps Practitioner Course & Certification

The GreenOps Practitioner Course teaches digital sustainability as an operational discipline. You learn how to measure the environmental impact of your digital services and find where it wastes energy and money, judge the evidence behind vendor sustainability claims, and turn that into decisions a CFO will accept. It is written for the people who run and build technology.

$895

Online, self-paced
17 modules · 3 tracks
Formal accreditation
Delivered by Posetiv, certified through the TBM Council.

Sustainability that changes how digital services are designed, built, and run.

Built for the people who run technology

Most sustainability training teaches people to report. It produces a footprint number, a target, and a slide, but little that changes how the digital services run. This course starts from the opposite end: what the telemetry shows, where energy and compute are being wasted, and whether the numbers in front of you are good enough to act on.

Digital sustainability has moved from a reporting exercise to an operational problem with a cost, a capacity, and a resilience dimension. Power availability constrains data center expansion. AI is pushing rack density beyond what many facilities can cool. Cloud bills and carbon come from the same idle, over-provisioned capacity. Regulation is tightening from disclosure toward evidence. The people who can act on this are practitioners, and most have never been trained for it.

The course is practical. A single worked example, Meridian Financial Group, runs from module two to the end, so you apply each technique to a realistic organization with real constraints, real vendors, and two sites. You work with live grid carbon data, build a business case, run a maturity assessment, and produce a 90-day plan you could take back to your own organization.

DesignBuildRun MEASURE, THEN IMPROVE
Sustainability built into the lifecycle, not bolted on at the end

Efficiency, utilization, and evidence quality are the core of the discipline. Offsetting and narrative come last, if at all.

By the end of the course, you will be able to:

Measure with real evidence

Measure the environmental impact of an IT estate using operational evidence, and tell the difference between measured telemetry and weak modeling.

Judge vendor evidence

Read vendor sustainability claims critically, grade the quality of the evidence behind them, and know which numbers will not stand up to scrutiny.

Find the waste

Find the waste: over-provisioning, idle capacity, poor utilization, and lifecycle mismanagement across data center, cloud, software, and end-user estates.

Build the business case

Build a credible GreenOps business case that connects efficiency to cost, capacity, resilience, and risk in terms a CFO will accept.

Plan and sequence the work

Assess your organization's maturity and design a 90-day plan that changes real decisions rather than producing another dashboard.

Put accountability where it belongs

Bring accountability for consumption and efficiency to the teams and leaders who actually control it, rather than leaving it with a reporting function that cannot act.

Seventeen modules, three tracks

Module 0 orients you, then sixteen modules run across three tracks, from first principles to leadership decisions. Foundation is for every practitioner; Operations and Leadership go deeper for the roles that own delivery, spend, and strategy.

MODULE 0 Course hub.  Orientation, the interactive track navigator, and progress tracking across the program.
M1–M6

Foundation

Why it matters, what it is, how to measure it, reading vendor evidence, impact domains, software and emerging technology.

For all practitioners
M7–M10

Operations

Reporting to operational excellence, software engineering, procurement and supply chains, governance and maturity.
 

Engineers · Procurement · Product
M11–M16

Leadership

Regulation, business case, strategy, courageous leadership, sustainability by IT, wrap-up and next steps.
 

CIOs · CTOs · Program leads
The worked example · Meridian Financial Group

Throughout the course you apply everything you learn to a single example organization. Meridian Financial Group is a fictional enterprise with two sites (London and Frankfurt), its own vendors, and real operating constraints, introduced in module two and used through to the end. You practice each method in context, in an environment that mirrors how IT is actually run, how decisions get made, and, most importantly, how people behave.

New to GreenOps? Start here.

You do not need to be a sustainability specialist to get value from this course. It is a practical entry point for the people who run and build technology, and for the leaders who set direction.

You leave able to measure an estate, see where the waste sits, and work with finance, sustainability, and operations teams without losing the operational detail that matters. Every technique is applied to a realistic organization, so the skills transfer to your own.

The missing operational layer.

GreenOps is not a rebrand of sustainability reporting, and it is not a bolt-on to your cost program. It is the operational discipline that connects them.

If you run FinOps or TBM, you already hold the utilization and consumption data GreenOps depends on. This course shows you how to turn the same levers (rightsizing, demand reduction, lifecycle control) into carbon and capacity outcomes as well as cost. If you sit in sustainability or ESG, it gives you the operational and evidence foundation most disclosure work is missing: how to tell decision-ready telemetry from portfolio averages, and grade the evidence behind Scope 3 claims.

And if you lead the estate, you leave with a business case, a maturity baseline, and a sequenced plan you can act on.

FinOpsCloud cost & usage TBMCost & value model ESGDisclosure & targets GreenOps THE OPERATIONAL LAYER
GreenOps turns shared FinOps, TBM, and ESG data into operational decisions

GreenOps Practitioner Accreditation

The course carries a formal accreditation. The assessment is organized into fifteen categories aligned to the course structure, with an 80 percent pass mark. It tests applied understanding across measurement, operations, and leadership decisions, not recall of definitions. Passing certifies you as a GreenOps Practitioner through the TBM Council.

This is the practitioner foundation for a broader, role-based GreenOps education program. It sits alongside the TBM Council's wider work connecting technology cost, value, and sustainability, and gives FinOps, TBM, and ESG practitioners the operational grounding they increasingly need.

15
assessment categories, aligned to the course
80%
pass mark — applied understanding, not recall
Certified
GreenOps Practitioner, through the TBM Council

Waste you pay for twice.

Idle and over-provisioned capacity is paid for twice, once on the energy bill and once in the carbon account, and that's before you get to the wider environmental impact. Practitioners who can measure it honestly, find the waste, and connect it to a decision are what separates a program that changes the estate from one that only reports on it.

This course not only helps you develop your career, it also helps save the planet.

One unit of idle capacity Energy billbilled monthly Carbon accountnow reportable Wider impactwater & materials
The same waste shows up in three places at once

Frequently asked

Who is this course for?
Technology practitioners and the leaders who direct them: infrastructure and data center teams, cloud and platform engineers, software teams, procurement, and CIO, CTO, and program leadership. Foundation suits everyone; the Operations and Leadership tracks go deeper for specific roles.
Do I need a sustainability background?
No. The course starts from first principles and builds to leadership-level decisions. What helps is working in or around technology operations, because that is where the discipline applies.
How is the course delivered?
Online and self-paced, across seventeen modules with interactive tools, embedded knowledge checks, reflection prompts, and scenario exercises. Two modules use live National Grid carbon intensity data, so you practice against real conditions.
What do I get if I pass the accreditation?
Certification as a GreenOps Practitioner through the TBM Council, based on an assessment organized into fifteen categories with an 80 percent pass mark.
How long does it take?
It is self-paced, so it fits around delivery work. Most practitioners take 10 to 13 hours.
What does it cost?
$895. Cohort and volume pricing are available on request. Contact education@tbmcouncil.org for current rates and any launch offers.
Who created it?
The content is authored by Mark Butcher and delivered by Posetiv, in partnership with the TBM Council.

Learn to run GreenOps as an operational discipline.

Enroll in the GreenOps Practitioner Course.

Questions? Email education@tbmcouncil.org

Track 1:  M1-M6

Technical Foundation
For all practitioners

  • M1   Why Digital Sustainability Matters Now
  • M2   What Digital Sustainability Is, and What It Is Not
  • M3   How Digital Sustainability Is Measured
  • M4   Reading (and Challenging) Vendor Evidence
  • M5   Impact Domains: Infrastructure, Cloud and Devices
  • M6   Software, Lifecycle and Emerging Technology

Track 2:  M7-M10

Operational Practice
Engineers · Procurement · Product

  • M7  From Reporting to Operational Excellence
  • M8  Software Engineering and Application Sustainability
  • M9  Procurement, Supply Chains, and Vendor Evidence
  • M10  Governance, Maturity and Making It Stick

Track 3: M11-M16

Leadership and Strategy
CIOs · CTOs · Program leads

  • M11  The Regulatory and Policy Landscape
  • M12  The Business Case: Value, Risk and Strategic Opportunity
  • M13  Sustainable IT Strategy and Roadmapping
  • M14  Courageous Leadership in Practice
  • M15  Sustainability by IT: Enabling Positive Impact
  • M16  Wrap-Up, Next Steps, and Making Progress Last

Red Hat built the world’s largest enterprise open-source software company, growing into a multi-billion-dollar firm before being acquired by IBM Corp. This open-source heritage often placed the value of technology in the product and engineering realm rather than with IT. Thus, not surprisingly, Red Hat’s TBM journey started with a new CFO wanting to know why IT costs were so high. Through the TBM framework and discipline, Red Hat IT successfully delivered cost transparency of all IT spend and then became a model for technology spend planning and forecasting. The IT team added the FinOps discipline to its capabilities and is now managing a broad hybrid cloud portfolio. However, TBM and FinOps have remained in the realm of IT only, until now. Red Hat’s current CIO, Jim Palermo, is driving TBM, FinOps, and Enterprise Agile Management across the company based on IT’s success and through the lens of value stream management. in this session, Jim will walk through Red Hat’s TBM journey and its current transformation to an operational business architecture framework built on value streams aligned to business outcomes.


Speaker:

  • Jim Palermo, VP, CIO, Red Hat

When the team at Tenet Healthcare made the decision to move towards a model that provided more accurate financial transparency, they looked to TBM practices and solutions. Join Paola Arbour, EVP and CIO at Tenet healthcare as she answers the question “why TBM?”, including what Tenet was trying to solve with the TBM Taxonomy, the effectiveness of their KPIs, and how building support and momentum across the entire company was critical to their successful TBM adoption. In this session, Paola will also share how Tenet continues to evolve their use of TBM, including for mergers, acquisitions, and divestiture activity, as well as segmenting cost structures.


Speaker:

  • Paola Arbour, EVP & CIO, Tenet Healthcare

Data driven decision making has been a key to longevity and delivering best in class service to State Farm’s customers over the past 100 years. Recently, State Farm decided to use a managed services company for the day-to-day support of their Infrastructure Services. Today’s technology leaders need to be able to make real-time, informed decisions to help ensure technology investments are meeting their customer’s needs, while continuing to support company long-term goals. Ashley Pettit, SVP & CIO at State Farm, will be joined by Randy McBeath, Enterprise Technology Executive, and Andy Moore, Technology Director, and together they will share how TBM aided in State Farm’s analysis and decision to move to a managed service provider.


Speakers:

  • Ashley Pettit, SVP & CIO, State Farm Insurance
  • Andy Moore, Technology Director, State Farm Insurance
  • Randy McBeath, Enterprise Technology Executive, State Farm Insurance

There is fast evolution occurring in the overall technology spend and value management market, with the advancements of cloud, Kubernetes, AI/ML, and other innovations. At the same time, we are seeing vast changes in the roles of the CIO, CFO, and business/digital leadership. In addition, TBM is intersecting with other disciplines and frameworks, such as Cloud FinOps, Agile engineering, and portfolio resource management. How is this affecting the TBM discipline, the TBM Council, and Apptio? For one, TBM is moving down market, becoming more accessible to all sizes and maturity of organizations, with easier ways to get started and a faster time to value. Cloud FinOps, meanwhile, is advancing and adding capabilities previously in TBM to the cloud cost management space. Join Apptio CEO Sunny Gupta as he explores the evolving TBM landscape and how he believes it will bring even greater opportunity and value to organizations worldwide.


Speaker:

  • Sunny Gupta, Co-Founder & CEO, Apptio

In today’s challenging economic times it is critical that CFOs, CIOs, and CTOs speak the same language when it comes to the value of technology spend. Having a single source of truth that everyone can feel confident in, track progress continuously throughout the year with shared insights, and analyzing options for resourcing and funding in order to reduce waste is where TBM deepens their partnership. In this discussion, join members of the TBM Council Board of Directors as they discuss the pivotal conversations and steps taken to collectively adopt TBM practices across the organization, including responding to naysayers and gaining allies.


Panelists:

  • George Maddaloni, EVP, CTO, Operations, Mastercard
  • Laura Walsh, CIO, Smithfield Foods
  • RJ Hazra, SVP & CFO, Technology & Security, Equifax
  • Moderated by Chad Doiran, Managing Director, Tech. Strategy & Advisory, Accenture

Fumbi Chima has led technology teams across multiple organizations throughout her esteemed career, including retail, manufacturing, media, and financial services. As a turnaround and high growth leader, Fumbi has leveraged TBM as a foundational practice to bring repeatable processes, purchasing guidelines, and cost/resource savings. Now at Boeing Employe Credit Union (BECU) serving more than 1.2 million members, Fumbi is driving their digital transformation with a clear vision and strategy to optimize their public-cloud with TBM and Cloud-FinOps, adopt a product model, and set the groundwork for future innovation and growth. Join Fumbi and Larry Blasko, President, Field Operations at Apptio, as they discuss the lessons Fumbi has learned along her TBM journey, and where this transformation leader sees the evolution of TBM taking the Technology industry.


Speakers:

  • Fumbi Chima, Chief Technology & Transformation Officer, BECU
  • Larry Blasko, President, Field Operations, Apptio

Technology leaders have a unique opportunity to transform their organizations into environmental champions with sustainable business practices. In this session, Neal Ramasamy, CIO at Cognizant and Phil Alfano, Field CTO at Apptio will share how TBM can be leveraged to achieve comprehensive visibility into real-time data-driven tracking to ensure company goals and actions are being met to achieve a sustainable future.


Speakers:

  • Neal Ramasamy, CIO, Cognizant
  • Phil Alfano, Field CTO, Apptio

For McGraw Hill, having a transparent framework that drives smart investment strategies and a common language across this 135-year-old company is critical. Known as one of the “big three” education publishers, McGraw Hill must stay ahead of their competitors with innovation and value delivery. Join Yuliya Oberman, Finance Director for McGraw Hill Education and Eileen Wade, General Manager of the TBM Council as they discuss how TBM is essential to McGraw Hill’s enterprise resource strategies and digital transformation journey.


Speakers:

  • Yuliya Oberman, Finance Director, McGraw Hill Education
  • Eileen Wade, General Manager, TBM Council

In this fireside chat, Matt Yanchyshyn, GM, AWS Marketplace & Partner Engineer at AWS will join incoming General Manager of the TBM Council, Jack Bischof, for a discussion on best practices for building successful TBM practices focused on cloud financial management. Including a deep dive into the nuances, learnings, and milestones that the world’s 9th largest insurance company is achieving on their Cloud FinOps journey.


Speakers:

  • Matt Yanchyshyn, GM, AWS Marketplace & Partner Engineering, AWS
  • Jack Bischof, Incoming General Manager, TBM Council

Hear from Ajay Patel, COO at Apptio and Zubin Irani, CEO at Cprime as they discuss how the intersection of TBM and enterprise agile planning is a critical strategy for organizations to adopt if they want to drive business growth more efficiently, in real-time, and keep up with the speed of change that today’s organizations face.


Speakers:

  • Ajay Patel, COO, Apptio
  • Zubin Irani, CEO, Cprime

Join Origin Energy’s Adrian Thivy, GM, Enterprise Technology Services, as he shares how TBM is creating complete confidence in their spend-to-value ratios across IT and the broader company, allowing a rapid response to the market forces driving significant pressure on the “cost to serve” customers. A finalist for the 2022 TBM Council Award for TBM Pacesetter, hear how their TBM practice was built in record time, including lessons learned as they developed business capabilities and managed a significant cloud migration and transformation.  

Session topics will include:  

  • Establishing a clear purpose and common goals that drive cross-functional understanding
  • Utilizing an adaptative governance framework to ensure accountability across all stakeholders 
  • Leveraging TBM and ServiceNow CSDM to deliver a transparent, flexible, and sustainable model in a shorter time frame
  • How bespoke logic has dramatically improved transparency of cost more than 90%


Presented by:

  • Adrian Thivy, GM, Enterprise Technology Services, Origin Energy 

Many organizations aspire for a cloud-native posture, however few have the time, resources and budget to transform into 100% public cloud operations. Equifax has broken through those barriers to modernize its infrastructure globally — driving faster innovation for customers, more business agility, and stronger cybersecurity. Hear from Manav Doshi, GM, Technology Solutions on how the Equifax team is rebuilding a century-old company, with a real-time approach to optimizing cost and revenue growth in the cloud.

 

Presented by:

  • Manav Doshi, GM, Technology Solutions, Equifax 

Transport for NSW is the winner of the 2022 TBM Council Award for TBM Pacesetter, which recognizes significant progress and value with TBM in a relatively short period of time. In this session, hear how the merger of Roads and Maritime Services (RMS) and Transport for New South Wales resulted in the fastest consolidation of TBM data, models, and reports into a single TBM practice. Hear from Poonam Kataria, Sr. Manager of TBM, as she shares how TBM is driving Transport’s three key strategic outcomes: connecting a customer’s whole life; successful places for communities; and enabling economic activity.

Session topics will include: 

  • Utilizing the TBM Taxonomy to align M&A practices and drive behavioural change 
  • How the right level of support sets the right culture and TBM processes
  • Driving change in the organization based on data-driven facts

Presented by: 

  • Poonam Kataria, Sr. Manager, TBM, Transport for NSW 

Discuss how TBM supports visibility of investments across the enterprise to support setting best practices and standards for managing the impact of environmental, societal, and governance strategies by IT departments and organizations.

The TBM Council Standards Committee has built out TBM integration models with other IT disciplines, including Enterprise Agile and Product Thinking, as well as ServiceNow CSDM. Current findings will be shared to drive group discussion, experience, and feedback. 

Public cloud strategies are often embraced for the promise of rapid scalability, on-demand agility, and best-in-class security, resiliency, and features. However, public cloud adoption presents significant financial challenges that, when not addressed, inhibit any firm’s ability to exploit the promises of public cloud.  

To address these challenges, customers need to simultaneously resolve current inefficiencies and build capability to ensure avoidance of waste in the long term.  

In this session we discuss a detailed framework combining TBM-Cloud with FinOps, allowing customers to understand how to implement a program to overcome these challenges and financially succeed in the cloud. 

Session discussion topics include: 

  • A detailed view of the activities required to implement a TBM-Cloud with FinOps Journey 
  • Detail the flow of information required for each task 
  • Provide guidance on which activities should be performed when

 

Presented by:

  • Nathan Besh, TBM-Cloud Evangelist, TBM Council 

Project to Product Transition

Outcome-focused development via agile transformation

For organizations looking to transition from projects to products, TBM can help organize resources and outcomes into value streams – the specific sets of activities that align to business outcomes.

Accelerating Cloud Adoption

Drive measurable outcomes with your cloud strategy

For organizations trying to accelerate their cloud journey, TBM provides a way to map a plan and measure the outcomes from cloud migration to cloud cost management to cloud optimization.

Morning Sessions

A look back at 10 years of TBM leadership and community building.


Speaker:

  • Ashley Pettit, SVP & CIO, State Farm Insurance

Introduced more than 10 years ago, Technology Business Management (TBM) was born out of the need for CIOs to have a management system to drive their technology operating strategy. At its core, the TBM discipline gives visibility into technology spend to provide common ground and enable a collaborative partnership across teams for prioritizing resources and achieving business outcomes. In this session, the TBM Council Standards Committee Chair, Atticus Tyson will share how over the past few years TBM has evolved to ensure leaders are able to accelerate digital initiatives, embrace the cloud, and communicate today’s complex technology landscape. TBM enables organizations to frequently and quickly evaluate projects, platforms, and investments to address the needs of the modern enterprise.


Speaker:

  • Atticus Tysen, SVP Product Development, Chief Information Security & Fraud Prevention Officer, Intuit

Atticus Tyson and Phil Alfano will guide the group through an executive discussion to capture “What is digital success to you?”. Is it how your organization creates new business capabilities? The elimination of legacy processes and systems? Funding innovation? Or all of the above as long as it drives an improved customer experience? Discuss with your table mates, as an overall group, and capture learnings and takeaways to bring back to your own team.


Speakers:

  • Atticus Tyson, SVP Product Development, Chief Information Security & Fraud Prevention Officer, Intuit
  • Phil Alfano, Field CTO, Apptio

How does a 170-year-old financial institution deliver a new, fully modernized technology strategy while supporting 24×7 service to their customers across a multitude of platforms, including point-of-sale, mobile, and web services? Mike Brady, Nicole Holmes, and Chad Schmidt will share how at Wells Fargo, they are creating a Technology Infrastructure team founded in the TBM discipline and responsible for aligning with internal partners to adopt an automation first approach for accelerating the delivery of services and deploying enhancements at speed. All while remaining compliant, secure, and agile.


Speakers:

  • Mike Brady, EVP, Technology Infrastructure, Wells Fargo
  • Nicole Holmes, EVP, CFO for Technology, Wells Fargo
  • Chad Schmidt, SVP, Technology Finance Modernization, Wells Fargo

It’s been two years since the World Health Organization declared Covid-19 a global pandemic. To re-imagine employee and customer experiences, every company was forced to speed up their shift to digital from multi-year project plans to instead creating, executing, and delivering new business models in a matter of weeks. As we emerge from this crisis, we recognize this shift is not slowing down but exponentially increasing as businesses continue to respond to societal expectations of anytime, anywhere. In this session, Sunny Gupta will share how the companies best positioned to quickly respond to changing market conditions and hyper competition have a holistic view of their technology spend so they can be agile in their investment decisions, use the cloud as a competitive advantage, and align their resources to product delivery models and continuously measure value.


Speaker:

  • Sunny Gupta, Co-Founder & CEO, Apptio

Afternoon Sessions

Spinning up a cloud-native posture is a desired strategy for many organizations, however few have the time, resources, and budget to achieve 100% public cloud operations. In 2018, Equifax set a 5-year goal to achieve this, striving to provide their customers with faster innovation, more flexible business agility, and stronger cybersecurity. Hear from RJ Hazra, SVP & CFO, Technology on the lessons and successes the Equifax team has found along their journey, and what remains as they cross into their final year of their company-wide digital transformation.


Speaker:

  • RJ Hazra, SVP & CFO, Technology & Security, Equifax

The cloud is a significant shift in computing and companies need to get maximum value from it. FinOps is the evolving cloud financial management practice that empowers organizations to track and maximize cloud spend and enable tech, finance, and business teams to collaborate on data-driven spending decisions. In this talk, J.R. Storment, Executive Director of the FinOps Foundation will explore the intersection between TBM and the FinOps practice and the benefits achieved. Session discussion topics include: 

  • Creating a culture of ownership over cloud usage and spend
  • The most important challenges to tackle for delivering products faster while gaining financial control and predictability
  • FinOps organization structures in large and small organizations from the State of FinOps 2022 report

 


Speaker:

    • J.R. Storment, Executive Director, FinOps Foundation

In this engaging conversation, executive leaders will share both the challenges and best practices realized on their journey to embrace product-based innovation.

Session discussion topics include:

  • Achieving results as you shift from a projects-to-products innovation model
  • Maximizing CIO/CFO partnerships in this new paradigm
  • Building your innovation strategy around value streams, stable teams, and a high degree of customer centricity

Speakers:

  • John Wilson, VP, IT Costing & Performance Management, MetLife
  • Kaarina Bourquin, Director, Strategy & Portfolio Operations & Technology, The Standard
  • Moderated by Toyan Espeut, Chief Customer Officer, Apptio

Session abstract coming soon


Speakers:

    • Brendan Kinkade, VP, Build ISV, Technology & Hybrid Cloud, IBM
    • Moderated by Phil Alfano, Field CTO, Apptio Foundation

TBM empowers hundreds of decision makers with the facts they need to execute a digital strategy faster, without bias, and in alignment across business units. This includes technology consumers, service and application owners, LOB CIOs, enterprise PMOs, compliance leaders, budget coordinators, and many more. What are the fundamentals of developing and executing a successful TBM practice? In this session, experienced practitioners will share the lessons and foundations they’ve learned delivering business value for their organizations with TBM.

Session discussion topics include:

  • Fundamentals of proper support and sponsorship across key stakeholders
  • Demonstrating how and why TBM is core to strategy and a digital operating model
  • Developing, educating, and enabling your core team
  • Implementing or enhancing the necessary TBM processes

Speakers:

    • Jeri Koester, CIO, Marshfield Clinic Health System
    • Latrise Brissett, Managing Director, Global IT, Accenture
    • Leslie Scott, VP & CIO, IT Enterprise Services, Stanley Black & Decker
    • Moderated by Jason Byrd, Managing Director, Technology Strategy & Advisory, Accenture