📣 The State of TBM 2026 Survey is now live! Take the Survey →

The CIO’s Guide to Partnering with the TBM Practice

Executive Actions that Transform TBM from Reporting to Business Impact

What You’ll Learn

  • How the TBM Practice helps CIOs connect technology spending, operational decisions, and risk management to measurable business value.
  • Which TBM capabilities provide the greatest value for cloud economics, AI governance, application rationalization, cybersecurity investments, and technology portfolio optimization.
  • The specific actions CIOs should take to remove organizational barriers, improve data quality, drive adoption, and embed TBM into enterprise decision-making.
  • How to establish a governance cadence that transforms TBM from a reporting function into a strategic planning capability that informs investment decisions, modernization initiatives, and future-state technology strategy.

Introduction: Your Greatest Strategic Asset May Already Exist

As a modern Chief Information Officer (CIO), you must balance AI adoption, legacy modernization, and cybersecurity—all while driving down costs. Complicating these competing mandates is a massive shift in decentralized technology spending. With technology now consuming an average of 12.7% of enterprise revenue, 35% of budgets sitting entirely outside IT, and 47% of costs becoming highly variable (as documented in the 2025 State of TBM report), traditional accounting fails to provide clear insight. Without this context, CIOs are often trapped in a cycle of defensive budget cutting, treating IT as a “black box” rather than a strategic asset.

To break this cycle, you need a unified decision-making framework that translates technology investments, risk exposure, and operational decisions into measurable business value. The good news is that your most critical asset for achieving this likely already exists: your Technology Business Management (TBM) Practice. However, it is frequently underutilized. The difference between a TBM Practice that merely produces retrospective reports and one that acts as a strategic value management engine comes down to one factor: your executive engagement.

This playbook outlines exactly how to unlock that dormant potential, moving you beyond simply consuming reports to actively partnering with your TBM Practice. Specifically, this guide covers the following:

The TBM Menu of Capabilities: The high-impact deliverables and directional insights you should expect the TBM Practice to provide to rapidly inform trade-offs, evaluate scenario models, and drive your strategy.

The Action Plan: The exact behavioral cycle required to consume TBM outputs and use them to elevate your conversations with enterprise peers and business units.

Your Role as Executive Unblocker: The critical support you must provide to break down data fiefdoms, mature data gathering operations, enforce tagging standards, and champion directional accuracy over data perfectionism.

The Governance Cadence: How to establish an ongoing operational rhythm that synchronizes the TBM Practice’s insights with your monthly, quarterly, and annual planning cycles.

TBM is not a simple reporting tool; it provides the CIO with concrete levers to intentionally impact both cost and value. By deeply embedding TBM practices into your decision-making and acting as a dedicated champion of the TBM Practice, this guide will help you graduate from a tactical tech operator into a strategic value navigator—joining high-performing organizations that achieve three to seven times greater impact on operational efficiency, customer satisfaction, and funding for innovation.

Defining the TBM Practice and Its Mission

The TBM Practice operates at the critical intersection of Technology, Finance, and Business. Its explicit mission is to consolidate the skills required to manage technology spending, facilitate cross-functional communication, and ensure that all technology investments deliver measurable business value. While dedicating resources to a formal TBM practice is a proven success factor for scaling the discipline and delivering high-impact business value, it is important to recognize that not every organization adopting or maturing TBM has established a formalized office.

Depending on the organization, the TBM Practice can take many forms. According to the 2025 State of TBM, 60% of TBM Practices sit under the technology organization. A typical TBM team averages about 4.3 dedicated staff members, though that number is highly scalable. Nearly one-fifth of practices operate as ad-hoc, distributed capability, and for leaner organizations, the office might consist of just one person wearing multiple hats. Therefore, your first step as a CIO is to learn the specific capabilities and resources currently at your disposal to effectively manage the partnership.

The Big Umbrella Integration Hub

As it matures, the TBM Practice often evolves into a full Value Management Office, shifting the enterprise focus from simple cost containment to product value and business outcomes. To achieve this, the TBM Practice acts as a multi-disciplinary integration hub, translating raw operational data into a unified financial language.

The TBM Practice absorbs traditional IT financial data and acts as a “Big Umbrella” that combines it with other connected standards across the technology landscape. Beyond just integrating FinOps for public cloud costs, the TBM Practice incorporates Agile delivery (to fund capacity and products), ITSM/ITAM (for service lifecycle costs and CMDB integration), and NIST frameworks (to profile cybersecurity risk investments). According to the 2025 State of TBM report, 94% of TBM practitioners integrate with at least one connected standard to manage 100% of the enterprise’s technology spend.

Deep Dive: Structuring the Unified Language To successfully translate raw operational data into business value, the CIO and the TBM Practice must rely on a standardized classification engine. For an executive-level overview of how to leverage this standard to drive portfolio rationalization, cloud optimization, and architectural alignment, read the companion paper: The CIO’s Guide to the TBM Taxonomy – Governing technology as a strategic business capability.

The Structure and Key Personas

To effectively partner with the TBM Practice, you must understand the core functions that drive it. These personas represent critical responsibilities rather than strict headcounts. Whether your practice is supported by a large, dedicated staff or a single individual wearing multiple hats, these are the primary personas you will collaborate with most closely to support the practice and translate its insights into business impact:

TBM Practice Lead

Your primary operational director. This leader oversees the practice, manages the execution of the TBM roadmap, and ensures that technical metrics are translated into business outcomes. By acting as the liaison between IT operations, financial strategy, and delivery teams, they ensure every TBM insight can lead to a concrete business decision.

TBM Analyst

The dedicated “insight hunter” who designs reports, dashboards, and metrics. They dig deep into the TBM model to uncover hidden cost drivers, such as application sprawl or idle cloud resources, providing the actionable data the CIO needs to support executive questions and drive optimization.

TBM Administrator

As the essential architect of model integrity, this role serves as the primary cost modeler. They design the data pipelines and allocation logic required to seamlessly integrate complex financial, operational, and organizational data. By unifying these diverse systems, they maintain the reliable single source of truth the CIO relies upon to drive enterprise governance, optimize technology portfolios, and make strategic investments.

Additionally, a comprehensive TBM capability relies on several other critical roles to drive value and adoption:

Executive Sponsor

The most critical catalyst for enterprise transformation. Often the CIO, the Executive Sponsor champions the TBM initiative at the highest levels, enforces governance, and provides the executive support needed to push through cultural resistance across the IT department and the broader enterprise.

TBM Change Manager

The culture architect who drives organizational adoption. As TBM impacts budgeting, planning, and daily IT operations, the Change Manager crafts communication plans, coordinates training, and guides the behavior changes required to shift the IT culture toward value realization.

TBM Solution Owner

Acting as the product owner for the TBM practice, this role prioritizes TBM feature development and manages the technical product roadmap. They ensure the TBM platform stays ahead of stakeholder needs, particularly focusing on system enhancements and integration with other IT planning tools.

For more information about these positions, and to view comparison tables showing how TBM roles relate to key functions from other practices like FinOps, ITFM, ITIL, and COBIT, readers can explore the TBM Roles page.

What the TBM Practice Can Deliver

To fully leverage the TBM Practice, the CIO must look beyond basic IT expense reporting. The TBM Practice serves as a strategic partner that helps technology leaders improve four critical outcomes: technology portfolio optimization, investment governance, operational efficiency, and business value realization. High-performing practices do not wait to be asked for data—according to the 2025 State of TBM report, 63% regularly push proactive insights to drive decision-making. CIOs should strive to reach this level of maturity by partnering with the TBM Practice to identify optimization opportunities, evaluate technology investments, assess emerging risks, and rapidly model the impacts of strategic decisions before resources are committed.

However, it is important to set realistic expectations. While a typical TBM Practice averages approximately 4.3 full-time staff members, TBM is highly scalable. Nearly one-fifth of practices operate as an ad hoc capability, and many organizations rely on a single individual wearing multiple hats. As a result, not every capability described below will be immediately available. CIOs should work with the TBM Practice Lead to prioritize those capabilities that will have the greatest impact on strategic objectives based on the practice’s current maturity, staffing, and capacity.

Successful organizations do not wait for perfect information before making decisions. Waiting for flawless data often delays action, prolongs inefficiencies, and increases opportunity costs. Instead, effective CIOs use directionally accurate insights to evaluate trade-offs, prioritize investments, optimize technology portfolios, and accelerate decision-making while underlying data quality continues to mature. By focusing on informed decision-making rather than data perfection, technology leaders can create momentum, improve organizational alignment, and deliver measurable business value more quickly.

Once that foundation is established, the TBM Practice can support the following capabilities:

Full-Lifecycle AI Value Realization

Modeling the specialized hardware, subscription, and training costs of Artificial Intelligence initiatives against business outcomes prevents unchecked spending. The CIO uses this end-to-end visibility to evaluate performance, optimize AI models, and scale emerging investments responsibly based on measurable value.

Cloud Economics and FinOps Integration

Contextualizing variable cloud spend by integrating TBM with FinOps creates a unified financial reporting model spanning both public cloud and on-premise environments. This unified view empowers the CIO to make apples-to-apples comparisons and data-driven decisions regarding workload placement, rightsizing, and enterprise-wide reinvestment.

Integrated Risk and Cybersecurity Financials

Isolating costs for Identity & Access Governance, Regulatory & Audit reporting, and Disaster Recovery brings financial clarity to enterprise protection. This service allows the CIO to map security spending directly against business risk, successfully justify cyber budgets, and track the ongoing costs of compliance.

Application and Service TCO

Providing a full-lifecycle view of every critical application, including software licenses, dedicated labor, and infrastructure consumed. The CIO uses this clear visibility to rationalize the portfolio, manage technical debt, and intentionally direct funding toward modernization efforts.

Showback and Chargeback (Bill of IT)

Providing a consumption-driven Bill of IT enables the CIO to change stakeholder conversations to fact-based decision-making. By showing business units exactly what their technology costs, the CIO forces them to make responsible demand decisions, influences consumer behavior, and drives accountability across the enterprise.

Advanced Labor Financials

Transforming lump-sum labor entries into detailed allocations offers strategic insight into workforce spending across the enterprise. This allows the CIO to shift from traditional project-based tracking to funding persistent Agile product teams, ultimately improving workforce efficiency and value delivery.

Infrastructure Rationalization

By analyzing foundational infrastructure spend, the TBM Practice tracks the specific costs of compute, servers, storage, and network environments. When integrated with the Common Service Data Model (CSDM), this service enriches financial models with deep application and infrastructure relationship data, empowering the CIO to rationalize physical and virtual assets, consolidate data centers, and optimize hosting strategies.

Comprehensive Data Estate Optimization

Leveraging structured cost tracking for enterprise data assets helps the CIO rationalize the organization’s growing data sprawl. This service tracks the true cost of data management and governance, allowing for optimized investments across databases, data operations, and analytics tools.

Vendor Negotiation Leverage

Measuring actual service consumption against contracted SLAs and entitlements equips the CIO with the exact data needed to identify over-usage or under-utilization. By bringing this transparency to vendor relationships, the CIO can confidently claim penalties, right-size licenses, and secure substantially better renewal terms.

Adaptive Scenario Planning and What-If Modeling

Moving beyond basic cost reporting, the TBM Practice enables adaptive technology planning through demand driver modeling and scenario analysis. This empowers the CIO to interpret complex cost behaviors and accurately anticipate financial outcomes before executing major operational or architectural changes.

IT Operating Model and Delivery Efficiency

Benchmarking the cost of running the OCIO itself—including Enterprise Architecture, Tech Finance, Service Management, and the PMO—against the value it delivers to the enterprise. This internal transparency helps the CIO ensure that the IT operating model remains lean, effective, and aligned with broader organizational goals.

IoT and Operational Technology (OT) Management

Utilizing targeted tracking for connected assets allows the TBM Practice to monitor sensor-based inputs, edge-connected devices, and Industrial & Control Systems. The CIO can use this service to manage the financial footprint of Internet of Things (IoT) initiatives and bridge the financial gap between traditional IT and physical operational technology.

Change Management Support

Providing dedicated change management support enables the TBM Practice to systematically drive enterprise-wide adoption and navigate cultural resistance to cost transparency. The CIO leverages this capability to manage organizational pushback, integrate financial insights into planning processes, and shift teams toward value-based decision-making.

Exploring the Full Catalog of Use Cases

While the strategic services above outline the TBM Practice’s broader organizational value, the TBM Practice is also equipped to execute a wide variety of targeted business scenarios to solve specific problems. Rather than focusing on a static list, the CIO should explore the complete menu of specific deliverables they can request. Technology leaders can review the full catalog of these capabilities—such as Application TCO, SaaS optimization, and tracking the ROI of Artificial Intelligence—on our High Impact TBM Use Cases page.

The CIO’s Action Plan: A Blueprint for Supporting the TBM Practice

To unlock the strategic capabilities and directional insights outlined in the menu of services, the CIO must recognize that a successful TBM practice is not a passive reporting engine. It requires an active, two-way partnership. If the CIO expects to receive decision-ready data to inform high-stakes trade-offs, they must actively invest their executive influence into the success of the TBM Practice.

By analyzing the operational dynamics of successful centralized value management and analytics functions, a clear hierarchy of support emerges. The most critical interventions are not technical, but behavioral and cultural. This action plan sequences the exact behavioral blueprint the CIO can follow, ordered from the foundational leadership mandates that ensure the office’s survival, down to the specific technical integrations required to mature its data operations.

Securing Executive Buy-In (Stakeholder Collaboration)

To successfully establish formal governance, the CIO must first build political capital and executive alignment beyond the IT department. Because TBM creates extreme transparency, it frequently triggers organizational resistance from leaders who fear a loss of control or the exposure of inefficiencies. Successful CIOs act as a highly visible champion, evangelizing TBM insights to enterprise peers to prove that technology is engineered for business value. This cross-functional alignment is a critical differentiator: 80% of high-performing TBM practices report that their finance executives have at least a moderate familiarity with TBM.

Championing Directional Accuracy

A common pitfall that stalls data-driven programs is the trap of “data perfectionism”—waiting for pristine, flawless data before making decisions. The CIO must champion the operational philosophy of “directional accuracy” to build early momentum. By accepting and presenting directionally accurate reports to stakeholders, the CIO forces data owners to engage. When leaders see their costs represented, even imperfectly, they are motivated to correct their own telemetry, triggering a virtuous cycle of continuous data improvement that the TBM Practice relies upon to mature.

Formalizing Governance Through the Steering Committee and Program Charter

Once executive buy-in is established, the CIO can lock it in structurally. As the primary Executive Sponsor, the CIO establishes a formal TBM steering committee—comprising senior leaders from IT, Finance, and the business—to provide strategic direction, prioritize use cases, and support funding decisions. Crucially, the CIO must draft the TBM Program Charter and secure co-signatures from their enterprise peers, particularly the CFO. While not legally binding, a charter becomes an operationally binding agreement when signed by these executive sponsors, officially locking in the program’s scope, resource commitments, and shared cross-functional accountability.

Mandating Direct Report Involvement

A centralized analytics function will wither if its outputs are ignored by operational managers. The CIO should ensure accountability by mandating that Service Owners, Application Owners, and Infrastructure Leads integrate TBM data into their daily management. By demanding that leaders use financial and consumption data for funding requests, performance reviews, and architectural trade-offs, the CIO proves that utilizing the TBM Practice is the mandatory standard for securing technology investments.

Unblocking Data Fiefdoms

The lifeblood of the TBM Practice is operational data, yet this data is often sequestered within a maze of organizational “fiefdoms” where owners resist sharing information. The CIO must use their executive authority to systematically break down these silos. They must mandate that all siloed IT teams provide the TBM Practice with frictionless, automated access to necessary operational data, treating data sharing as a mandatory enterprise requirement rather than an optional courtesy.

Maturing Data Gathering Operations

Once data silos are broken, the analytics provided by the TBM Practice are only as reliable as the underlying telemetry. The CIO must take ownership of maturing the IT department’s foundational data gathering operations to ensure high-fidelity inputs. This requires establishing strict IT governance over foundational systems, such as mandating rigorous hygiene in the Configuration Management Database (CMDB), standardizing IT Asset Management (ITAM) logging, and enforcing consistent Agile labor and time-tracking practices.

Embedding TBM into Enterprise Architecture (EA)

To prevent the TBM Practice from wasting operational cycles retroactively untangling costs, the CIO must shift financial alignment to the very beginning of the technology lifecycle. Successful CIOs mandate that Enterprise Architecture (EA) teams embed standard financial and value tracking metrics when designing new digital products or business capabilities. By enforcing this structured approach by design, the CIO ensures that cost, consumption, and value metrics are engineered into the architecture from inception, making downstream financial modeling seamless.

Enforcing AI and Cloud Tagging Standards

Decentralized development teams frequently spin up untagged cloud instances or shadow AI subscriptions, creating massive variable cost blind spots that the TBM Practice cannot accurately model. The CIO must enforce strict, standardized resource tagging across all decentralized teams as a mandatory prerequisite for cloud and AI provisioning. Without this enforced tagging hygiene, the TBM Practice cannot effectively integrate FinOps data or track the ROI of specialized AI hardware and training models.

Fostering Partnership with the CISO and CRO

To unlock the TBM Practice’s ability to provide integrated risk and cybersecurity financials, the CIO must bridge the gap between IT finance and risk management. The CIO should sponsor direct collaboration between the TBM Practice, the Chief Information Security Officer (CISO), and the Chief Risk Officer (CRO). This ensures that complex security tools, audit logs, and risk frameworks—such as the NIST Cybersecurity Framework—are mapped correctly into the organization’s overarching financial and value model.

Unblocking Non-Traditional IT Data

As the TBM Practice scales to provide comprehensive enterprise optimization, it will need to look beyond traditional software and hardware data. The CIO must break down the final organizational silos to integrate non-traditional technology data into the financial model. This includes mandating that facility leads share operational technology (OT) and sensor-based asset logs, and working with the Chief Data Officer to integrate data warehouse and metadata management registers. This level of integration provides a truly complete picture of the organization’s technology footprint.

Sustaining the Value Engine

Executing this behavioral blueprint fundamentally shifts the CIO’s relationship with the TBM practice from passive consumer to active executive champion. However, for these actions—from unblocking data fiefdoms to enforcing strict tagging standards—to deliver consistent, long-term value, they must be embedded into a predictable operational rhythm. In the next section, we will explore the governance cadence, detailing exactly how the CIO can synchronize the TBM Practice’s outputs with the enterprise’s monthly, quarterly, and annual planning cycles to sustain momentum and guide future-state technology decisions.

The Governance Cadence and Operational Rhythm

Execution is what separates high-performing practices from those that stall. For the CIO, establishing an active partnership requires translating strategic intent into a predictable schedule. TBM is not a one-time implementation; it is a continuous leadership discipline. To ensure insights are delivered exactly when they are needed to inform trade-offs, the CIO must synchronize their departmental rhythms with the practice’s operations calendar.

For a CIO stepping into this active partnership, the following 90-day roadmap and ongoing governance cadence provide a structured guide for engagement.

The 90-Day Onboarding Roadmap

To rapidly accelerate value, the CIO should approach their initial engagement through a focused, 90-day onboarding plan:

Days 1–30 (Assess & Align)

The CIO’s first priority is to meet with the TBM Practice Lead to establish the baseline. This month is dedicated to evaluating current data readiness and mapping existing capabilities. By ensuring that operational and financial data flows accurately into the financial model, the CIO guarantees that the resulting insights will be structurally sound and trusted by the enterprise.

Days 31–60 (Target Value)

With the baseline established, the CIO should identify immediate, high-stakes decisions where financial insights can be applied. Rather than trying to analyze the entire technology portfolio at once, the CIO should target specific, urgent scenarios—such as evaluating an impending cloud migration, right-sizing a major vendor renewal, or validating the costs and expected outcomes of an initial AI pilot.

Days 61–90 (Establish Cadence)

In the final month of onboarding, the CIO formalizes the recurring rhythm of engagement. This involves locking in the schedule for regular reviews, defining the exact metrics the technology leadership team requires, and officially aligning the data ingestion schedule with the enterprise’s broader monthly, quarterly, and annual planning cycles.

The Ongoing Governance Cadence (Demanding Insights)

Once the 90-day onboarding is complete, the CIO’s interaction with the practice must transition into a predictable, recurring operational rhythm. To elevate the conversation from retrospective reporting to proactive strategy, the CIO must use these recurring meetings to demand specific, forward-looking insights.

Monthly: Operational Tracking and Accountability

Monthly interactions should be focused on operational health, delivery efficiency, and addressing immediate anomalies.

  • The Critical Question: What are the primary operational factors and drivers behind our technology cost growth this month, particularly concerning decentralized cloud spend and shadow IT?
  • The KPIs to Demand: The CIO should review budget variances across major spend categories, track delivery efficiency metrics, and evaluate early cloud spend anomalies. This allows the CIO to quickly address unexpected spikes in consumption, clamp down on decentralized shadow IT expenses, or resolve operational friction before issues compound.

Quarterly: Portfolio ROI and Optimization

Quarterly reviews elevate the conversation from operational tracking to strategic optimization and enterprise-wide efficiency.

  • The Critical Questions: What technology services drive the largest share of our spending, and where are the most significant, data-backed opportunities for vendor optimization and retiring technical debt?
  • The KPIs to Demand: The CIO should demand Application and Service TCO alongside the Run vs. Grow vs. Transform spend breakdown to guarantee that capital is actively shifting from basic maintenance to strategic innovation. Additionally, the CIO should track the Percent of Shadow IT Identified and Addressed to rein in hidden organizational costs and mitigate unmanaged vulnerabilities.

Annually: Strategy and Future State

During the annual planning cycle, the CIO leverages comprehensive consumption data to align technology capacity with business demand for the coming year.

  • The Critical Question: How does fluctuating demand for specific technology services alter our long-term cost structure, and what are the financial impacts of our proposed architectural shifts?
  • The KPIs to Demand: Annual interactions focus on utilizing adaptive scenario planning outputs and future-state cost forecasts based on business demand drivers. This empowers the CIO to evaluate large-scale strategic investments and set the technology roadmap for the year ahead.

Ad-Hoc Strategic Engagements

While a predictable schedule is critical, the CIO must also rely on the practice to navigate unplanned, high-impact events outside of the normal reporting cycle. The CIO should be prepared to leverage these insights for major ad-hoc items, such as rapidly generating defensible IT cost estimates and identifying stranded costs during Mergers, Acquisitions, and Divestitures (M&A&D). Other critical ad-hoc triggers include assessing the financial impact of zero-day security remediations, suddenly shifting enterprise strategy requiring rapid scenario modeling, or navigating macroeconomic disruptions that demand immediate portfolio rationalization.

Sustaining the Value Engine

By committing to this 90-day onboarding roadmap and enforcing a rigorous ongoing governance cadence, the CIO ensures that the TBM Practice remains an indispensable engine for executive decision-making. With operational rhythms locked in, the CIO is fully equipped to shift the organizational dialogue away from defending IT costs and toward championing technology as the ultimate driver of enterprise value.

Aspirational Posture: From Tech Operator to Strategic Value Navigator

The ultimate goal of adopting Technology Business Management is not simply to produce better financial reports; it is to fundamentally change your posture as a technology leader. Historically, the CIO has frequently been boxed into the role of an “order taker” who manages an opaque back-office cost center. In this traditional dynamic, conversations with the CEO and the Board of Directors inevitably devolve into defensive justifications of the IT budget.

By engaging with the TBM Practice and demanding the insights outlined in this playbook, you break that cycle. TBM provides the empirical, business-aligned data necessary to elevate your role from an operational manager to a strategic, co-equal business partner. Instead of defending technology as a sunk cost, you are equipped to steer it as the enterprise’s primary engine for growth and competitive advantage.

To solidify this new posture, you must use your TBM data to shift executive dialogues away from line-item expenses and focus them entirely on value trade-offs.

A Note on the Origins of TBM: The strategic dialogues listed below were originally introduced in the foundational publication, Technology Business Management: The Four Value Conversations CIOs Must Have With Their Businesses. This book established the very first iteration of the TBM Framework. While the formal framework has since been completely modernized and superseded by a new, comprehensive enterprise structure, the core philosophies of the original book remain highly valuable. For a CIO looking to build executive alignment, these concepts still provide an incredibly relevant blueprint for success.

The Four Value Conversations

Armed with a single source of truth from your TBM practice, you can confidently drive the following four strategic dialogues with your enterprise peers:

  1. Cost for Performance This conversation focuses on running the business efficiently. Instead of answering questions about why hardware or software spending has increased, you shift the focus to the unit economics of the services you provide. You use TBM insights to demonstrate that you understand exactly what it costs to deliver a specific business capability, proving to the Board that you are optimizing resources and operating the technology department with strict financial discipline.
  2. Business-Aligned Portfolio This conversation ensures that technology investments directly match business priorities. Rather than presenting a list of disconnected IT projects, you use your TBM data to prove how every dollar is mapped to a specific business outcome. This dialogue forces business unit leaders to take accountability for their own consumption and helps the executive team collaboratively decide which applications and services should be maintained, consolidated, or retired.
  3. Investment in Innovation This conversation focuses on changing the business. By identifying inefficiencies and rationalizing your portfolio through the first two conversations, you unlock trapped capital. You then use this dialogue to show the CEO and the Board exactly how you are reallocating those recovered funds away from legacy maintenance and directly into strategic, growth-driving initiatives like AI and digital modernization.
  4. Enterprise Agility This conversation highlights your ability to respond rapidly to market changes. By utilizing continuous, demand-driven forecasting and scenario modeling from your TBM Practice, you can proactively demonstrate the financial and operational impacts of proposed strategic shifts. This proves to the Board that the technology organization is not a bottleneck, but a highly agile enabler capable of pivoting resources quickly to capture new market opportunities.

Ultimately, embracing these four value conversations represents a fundamental shift in your identity as a CIO. TBM serves as the critical tool that transforms you from a traditional “cost controller” managing an opaque technical silo into a “strategic value navigator” driving the business forward. By championing financial transparency, supporting your TBM Practice, and using data to guide executive trade-offs, you can successfully shift the entire enterprise’s focus from asking “What did technology cost?” to instead asking “How is technology fueling our success?”.

Immediate Next Steps: The CIO Action Checklist

To successfully transition from a traditional technology operator to a strategic value navigator, you must take immediate, intentional action to support and utilize the TBM Practice. Use the following checklist to activate this partnership and drive momentum:

  • Audit Current Capabilities: Meet with the TBM Practice Lead to map the practice’s current capabilities, review existing insights, and establish a clear understanding of the baseline data available.
  • Target Immediate Value: Identify critical, upcoming leadership decisions—such as evaluating a cloud strategy, scaling an AI pilot, or navigating a major vendor renewal—and demand that TBM-derived financial contexts drive those specific decisions.
  • Act as an Executive Unblocker: Assign clear accountability to data owners and use your executive authority to break down resistance to data sharing across the enterprise’s isolated fiefdoms.
  • Demand Strategic Metrics: Move beyond basic operational reporting by requiring the TBM Practice to deliver forward-looking, directional insights that tie technology spending directly to business capabilities, innovation, and risk.
  • Establish the Governance Cadence: Synchronize your departmental operations with the TBM practice, establishing a strict monthly, quarterly, and annual rhythm to review dashboards, optimize portfolio ROI, and execute scenario planning.
  • Provide Iterative Feedback: Continuously evaluate the usefulness of the analytical outputs. If a report fails to address the questions being asked during investment discussions, direct the practice to refine its focus to meet shifting strategic priorities.

Conclusion: Your Next Steps for Strategic Value

The modern CIO must evolve beyond managing technology as a strict operational necessity; they must position it as a critical lever for enterprise growth, competitive differentiation, and innovation. By integrating financial rigor with strategic insights, you can transform technology from a back-office cost center into a connected, business-value discipline.

Ultimately, your success with TBM is measured by your ability to consume insights, enforce accountability, and tell a clear, credible story about business impact. By engaging with your TBM Practice, you are equipped with the blueprint to rapidly evaluate high-stakes executive trade-offs and accurately forecast technology costs based on business demand. You can ensure that complex, decentralized investments in cloud, AI, and modernization deliver measurable ROI rather than unchecked variable costs.

The time to activate this partnership is now. Organizations that successfully embed TBM into executive decision-making consistently outperform those that treat technology finance as a reporting exercise. Whether you are establishing a new practice or scaling an existing one, reach out to your TBM Practice Lead today to begin aligning your strategic goals, locking in your governance cadence, and ensuring every technology dollar drives your enterprise forward.

Red Hat built the world’s largest enterprise open-source software company, growing into a multi-billion-dollar firm before being acquired by IBM Corp. This open-source heritage often placed the value of technology in the product and engineering realm rather than with IT. Thus, not surprisingly, Red Hat’s TBM journey started with a new CFO wanting to know why IT costs were so high. Through the TBM framework and discipline, Red Hat IT successfully delivered cost transparency of all IT spend and then became a model for technology spend planning and forecasting. The IT team added the FinOps discipline to its capabilities and is now managing a broad hybrid cloud portfolio. However, TBM and FinOps have remained in the realm of IT only, until now. Red Hat’s current CIO, Jim Palermo, is driving TBM, FinOps, and Enterprise Agile Management across the company based on IT’s success and through the lens of value stream management. in this session, Jim will walk through Red Hat’s TBM journey and its current transformation to an operational business architecture framework built on value streams aligned to business outcomes.


Speaker:

  • Jim Palermo, VP, CIO, Red Hat

When the team at Tenet Healthcare made the decision to move towards a model that provided more accurate financial transparency, they looked to TBM practices and solutions. Join Paola Arbour, EVP and CIO at Tenet healthcare as she answers the question “why TBM?”, including what Tenet was trying to solve with the TBM Taxonomy, the effectiveness of their KPIs, and how building support and momentum across the entire company was critical to their successful TBM adoption. In this session, Paola will also share how Tenet continues to evolve their use of TBM, including for mergers, acquisitions, and divestiture activity, as well as segmenting cost structures.


Speaker:

  • Paola Arbour, EVP & CIO, Tenet Healthcare

Data driven decision making has been a key to longevity and delivering best in class service to State Farm’s customers over the past 100 years. Recently, State Farm decided to use a managed services company for the day-to-day support of their Infrastructure Services. Today’s technology leaders need to be able to make real-time, informed decisions to help ensure technology investments are meeting their customer’s needs, while continuing to support company long-term goals. Ashley Pettit, SVP & CIO at State Farm, will be joined by Randy McBeath, Enterprise Technology Executive, and Andy Moore, Technology Director, and together they will share how TBM aided in State Farm’s analysis and decision to move to a managed service provider.


Speakers:

  • Ashley Pettit, SVP & CIO, State Farm Insurance
  • Andy Moore, Technology Director, State Farm Insurance
  • Randy McBeath, Enterprise Technology Executive, State Farm Insurance

There is fast evolution occurring in the overall technology spend and value management market, with the advancements of cloud, Kubernetes, AI/ML, and other innovations. At the same time, we are seeing vast changes in the roles of the CIO, CFO, and business/digital leadership. In addition, TBM is intersecting with other disciplines and frameworks, such as Cloud FinOps, Agile engineering, and portfolio resource management. How is this affecting the TBM discipline, the TBM Council, and Apptio? For one, TBM is moving down market, becoming more accessible to all sizes and maturity of organizations, with easier ways to get started and a faster time to value. Cloud FinOps, meanwhile, is advancing and adding capabilities previously in TBM to the cloud cost management space. Join Apptio CEO Sunny Gupta as he explores the evolving TBM landscape and how he believes it will bring even greater opportunity and value to organizations worldwide.


Speaker:

  • Sunny Gupta, Co-Founder & CEO, Apptio

In today’s challenging economic times it is critical that CFOs, CIOs, and CTOs speak the same language when it comes to the value of technology spend. Having a single source of truth that everyone can feel confident in, track progress continuously throughout the year with shared insights, and analyzing options for resourcing and funding in order to reduce waste is where TBM deepens their partnership. In this discussion, join members of the TBM Council Board of Directors as they discuss the pivotal conversations and steps taken to collectively adopt TBM practices across the organization, including responding to naysayers and gaining allies.


Panelists:

  • George Maddaloni, EVP, CTO, Operations, Mastercard
  • Laura Walsh, CIO, Smithfield Foods
  • RJ Hazra, SVP & CFO, Technology & Security, Equifax
  • Moderated by Chad Doiran, Managing Director, Tech. Strategy & Advisory, Accenture

Fumbi Chima has led technology teams across multiple organizations throughout her esteemed career, including retail, manufacturing, media, and financial services. As a turnaround and high growth leader, Fumbi has leveraged TBM as a foundational practice to bring repeatable processes, purchasing guidelines, and cost/resource savings. Now at Boeing Employe Credit Union (BECU) serving more than 1.2 million members, Fumbi is driving their digital transformation with a clear vision and strategy to optimize their public-cloud with TBM and Cloud-FinOps, adopt a product model, and set the groundwork for future innovation and growth. Join Fumbi and Larry Blasko, President, Field Operations at Apptio, as they discuss the lessons Fumbi has learned along her TBM journey, and where this transformation leader sees the evolution of TBM taking the Technology industry.


Speakers:

  • Fumbi Chima, Chief Technology & Transformation Officer, BECU
  • Larry Blasko, President, Field Operations, Apptio

Technology leaders have a unique opportunity to transform their organizations into environmental champions with sustainable business practices. In this session, Neal Ramasamy, CIO at Cognizant and Phil Alfano, Field CTO at Apptio will share how TBM can be leveraged to achieve comprehensive visibility into real-time data-driven tracking to ensure company goals and actions are being met to achieve a sustainable future.


Speakers:

  • Neal Ramasamy, CIO, Cognizant
  • Phil Alfano, Field CTO, Apptio

For McGraw Hill, having a transparent framework that drives smart investment strategies and a common language across this 135-year-old company is critical. Known as one of the “big three” education publishers, McGraw Hill must stay ahead of their competitors with innovation and value delivery. Join Yuliya Oberman, Finance Director for McGraw Hill Education and Eileen Wade, General Manager of the TBM Council as they discuss how TBM is essential to McGraw Hill’s enterprise resource strategies and digital transformation journey.


Speakers:

  • Yuliya Oberman, Finance Director, McGraw Hill Education
  • Eileen Wade, General Manager, TBM Council

In this fireside chat, Matt Yanchyshyn, GM, AWS Marketplace & Partner Engineer at AWS will join incoming General Manager of the TBM Council, Jack Bischof, for a discussion on best practices for building successful TBM practices focused on cloud financial management. Including a deep dive into the nuances, learnings, and milestones that the world’s 9th largest insurance company is achieving on their Cloud FinOps journey.


Speakers:

  • Matt Yanchyshyn, GM, AWS Marketplace & Partner Engineering, AWS
  • Jack Bischof, Incoming General Manager, TBM Council

Hear from Ajay Patel, COO at Apptio and Zubin Irani, CEO at Cprime as they discuss how the intersection of TBM and enterprise agile planning is a critical strategy for organizations to adopt if they want to drive business growth more efficiently, in real-time, and keep up with the speed of change that today’s organizations face.


Speakers:

  • Ajay Patel, COO, Apptio
  • Zubin Irani, CEO, Cprime

Join Origin Energy’s Adrian Thivy, GM, Enterprise Technology Services, as he shares how TBM is creating complete confidence in their spend-to-value ratios across IT and the broader company, allowing a rapid response to the market forces driving significant pressure on the “cost to serve” customers. A finalist for the 2022 TBM Council Award for TBM Pacesetter, hear how their TBM practice was built in record time, including lessons learned as they developed business capabilities and managed a significant cloud migration and transformation.  

Session topics will include:  

  • Establishing a clear purpose and common goals that drive cross-functional understanding
  • Utilizing an adaptative governance framework to ensure accountability across all stakeholders 
  • Leveraging TBM and ServiceNow CSDM to deliver a transparent, flexible, and sustainable model in a shorter time frame
  • How bespoke logic has dramatically improved transparency of cost more than 90%


Presented by:

  • Adrian Thivy, GM, Enterprise Technology Services, Origin Energy 

Many organizations aspire for a cloud-native posture, however few have the time, resources and budget to transform into 100% public cloud operations. Equifax has broken through those barriers to modernize its infrastructure globally — driving faster innovation for customers, more business agility, and stronger cybersecurity. Hear from Manav Doshi, GM, Technology Solutions on how the Equifax team is rebuilding a century-old company, with a real-time approach to optimizing cost and revenue growth in the cloud.

 

Presented by:

  • Manav Doshi, GM, Technology Solutions, Equifax 

Transport for NSW is the winner of the 2022 TBM Council Award for TBM Pacesetter, which recognizes significant progress and value with TBM in a relatively short period of time. In this session, hear how the merger of Roads and Maritime Services (RMS) and Transport for New South Wales resulted in the fastest consolidation of TBM data, models, and reports into a single TBM practice. Hear from Poonam Kataria, Sr. Manager of TBM, as she shares how TBM is driving Transport’s three key strategic outcomes: connecting a customer’s whole life; successful places for communities; and enabling economic activity.

Session topics will include: 

  • Utilizing the TBM Taxonomy to align M&A practices and drive behavioural change 
  • How the right level of support sets the right culture and TBM processes
  • Driving change in the organization based on data-driven facts

Presented by: 

  • Poonam Kataria, Sr. Manager, TBM, Transport for NSW 

Discuss how TBM supports visibility of investments across the enterprise to support setting best practices and standards for managing the impact of environmental, societal, and governance strategies by IT departments and organizations.

The TBM Council Standards Committee has built out TBM integration models with other IT disciplines, including Enterprise Agile and Product Thinking, as well as ServiceNow CSDM. Current findings will be shared to drive group discussion, experience, and feedback. 

Public cloud strategies are often embraced for the promise of rapid scalability, on-demand agility, and best-in-class security, resiliency, and features. However, public cloud adoption presents significant financial challenges that, when not addressed, inhibit any firm’s ability to exploit the promises of public cloud.  

To address these challenges, customers need to simultaneously resolve current inefficiencies and build capability to ensure avoidance of waste in the long term.  

In this session we discuss a detailed framework combining TBM-Cloud with FinOps, allowing customers to understand how to implement a program to overcome these challenges and financially succeed in the cloud. 

Session discussion topics include: 

  • A detailed view of the activities required to implement a TBM-Cloud with FinOps Journey 
  • Detail the flow of information required for each task 
  • Provide guidance on which activities should be performed when

 

Presented by:

  • Nathan Besh, TBM-Cloud Evangelist, TBM Council 

Project to Product Transition

Outcome-focused development via agile transformation

For organizations looking to transition from projects to products, TBM can help organize resources and outcomes into value streams – the specific sets of activities that align to business outcomes.

Accelerating Cloud Adoption

Drive measurable outcomes with your cloud strategy

For organizations trying to accelerate their cloud journey, TBM provides a way to map a plan and measure the outcomes from cloud migration to cloud cost management to cloud optimization.

Morning Sessions

A look back at 10 years of TBM leadership and community building.


Speaker:

  • Ashley Pettit, SVP & CIO, State Farm Insurance

Introduced more than 10 years ago, Technology Business Management (TBM) was born out of the need for CIOs to have a management system to drive their technology operating strategy. At its core, the TBM discipline gives visibility into technology spend to provide common ground and enable a collaborative partnership across teams for prioritizing resources and achieving business outcomes. In this session, the TBM Council Standards Committee Chair, Atticus Tyson will share how over the past few years TBM has evolved to ensure leaders are able to accelerate digital initiatives, embrace the cloud, and communicate today’s complex technology landscape. TBM enables organizations to frequently and quickly evaluate projects, platforms, and investments to address the needs of the modern enterprise.


Speaker:

  • Atticus Tysen, SVP Product Development, Chief Information Security & Fraud Prevention Officer, Intuit

Atticus Tyson and Phil Alfano will guide the group through an executive discussion to capture “What is digital success to you?”. Is it how your organization creates new business capabilities? The elimination of legacy processes and systems? Funding innovation? Or all of the above as long as it drives an improved customer experience? Discuss with your table mates, as an overall group, and capture learnings and takeaways to bring back to your own team.


Speakers:

  • Atticus Tyson, SVP Product Development, Chief Information Security & Fraud Prevention Officer, Intuit
  • Phil Alfano, Field CTO, Apptio

How does a 170-year-old financial institution deliver a new, fully modernized technology strategy while supporting 24×7 service to their customers across a multitude of platforms, including point-of-sale, mobile, and web services? Mike Brady, Nicole Holmes, and Chad Schmidt will share how at Wells Fargo, they are creating a Technology Infrastructure team founded in the TBM discipline and responsible for aligning with internal partners to adopt an automation first approach for accelerating the delivery of services and deploying enhancements at speed. All while remaining compliant, secure, and agile.


Speakers:

  • Mike Brady, EVP, Technology Infrastructure, Wells Fargo
  • Nicole Holmes, EVP, CFO for Technology, Wells Fargo
  • Chad Schmidt, SVP, Technology Finance Modernization, Wells Fargo

It’s been two years since the World Health Organization declared Covid-19 a global pandemic. To re-imagine employee and customer experiences, every company was forced to speed up their shift to digital from multi-year project plans to instead creating, executing, and delivering new business models in a matter of weeks. As we emerge from this crisis, we recognize this shift is not slowing down but exponentially increasing as businesses continue to respond to societal expectations of anytime, anywhere. In this session, Sunny Gupta will share how the companies best positioned to quickly respond to changing market conditions and hyper competition have a holistic view of their technology spend so they can be agile in their investment decisions, use the cloud as a competitive advantage, and align their resources to product delivery models and continuously measure value.


Speaker:

  • Sunny Gupta, Co-Founder & CEO, Apptio

Afternoon Sessions

Spinning up a cloud-native posture is a desired strategy for many organizations, however few have the time, resources, and budget to achieve 100% public cloud operations. In 2018, Equifax set a 5-year goal to achieve this, striving to provide their customers with faster innovation, more flexible business agility, and stronger cybersecurity. Hear from RJ Hazra, SVP & CFO, Technology on the lessons and successes the Equifax team has found along their journey, and what remains as they cross into their final year of their company-wide digital transformation.


Speaker:

  • RJ Hazra, SVP & CFO, Technology & Security, Equifax

The cloud is a significant shift in computing and companies need to get maximum value from it. FinOps is the evolving cloud financial management practice that empowers organizations to track and maximize cloud spend and enable tech, finance, and business teams to collaborate on data-driven spending decisions. In this talk, J.R. Storment, Executive Director of the FinOps Foundation will explore the intersection between TBM and the FinOps practice and the benefits achieved. Session discussion topics include: 

  • Creating a culture of ownership over cloud usage and spend
  • The most important challenges to tackle for delivering products faster while gaining financial control and predictability
  • FinOps organization structures in large and small organizations from the State of FinOps 2022 report

 


Speaker:

    • J.R. Storment, Executive Director, FinOps Foundation

In this engaging conversation, executive leaders will share both the challenges and best practices realized on their journey to embrace product-based innovation.

Session discussion topics include:

  • Achieving results as you shift from a projects-to-products innovation model
  • Maximizing CIO/CFO partnerships in this new paradigm
  • Building your innovation strategy around value streams, stable teams, and a high degree of customer centricity

Speakers:

  • John Wilson, VP, IT Costing & Performance Management, MetLife
  • Kaarina Bourquin, Director, Strategy & Portfolio Operations & Technology, The Standard
  • Moderated by Toyan Espeut, Chief Customer Officer, Apptio

Session abstract coming soon


Speakers:

    • Brendan Kinkade, VP, Build ISV, Technology & Hybrid Cloud, IBM
    • Moderated by Phil Alfano, Field CTO, Apptio Foundation

TBM empowers hundreds of decision makers with the facts they need to execute a digital strategy faster, without bias, and in alignment across business units. This includes technology consumers, service and application owners, LOB CIOs, enterprise PMOs, compliance leaders, budget coordinators, and many more. What are the fundamentals of developing and executing a successful TBM practice? In this session, experienced practitioners will share the lessons and foundations they’ve learned delivering business value for their organizations with TBM.

Session discussion topics include:

  • Fundamentals of proper support and sponsorship across key stakeholders
  • Demonstrating how and why TBM is core to strategy and a digital operating model
  • Developing, educating, and enabling your core team
  • Implementing or enhancing the necessary TBM processes

Speakers:

    • Jeri Koester, CIO, Marshfield Clinic Health System
    • Latrise Brissett, Managing Director, Global IT, Accenture
    • Leslie Scott, VP & CIO, IT Enterprise Services, Stanley Black & Decker
    • Moderated by Jason Byrd, Managing Director, Technology Strategy & Advisory, Accenture